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Lure fishing is now the most widespread technique in both salt and fresh water: it offers full mobility, covers large search areas and addresses every predator species through its variety of actions and depths. This section gathers our entire lure catalogue, from hard baits to squid jigs.
You will find hard lures (jerkbaits, stickbaits, poppers, swimbaits) for surface and deep-water fishing, soft lures (shads, finesses, creatures, worms) to rig on jig heads, vertical jigs for shore jigging and slow pitch, spoons for trout and pike, metal blades for inshore pelagics, plus specialist references: tenyas and madais for tai rubber, lead-headed squid jigs for cuttlefish and squid, spinners and chatters for bass.
The lure catalogue is led by Yo-Zuri (Japanese, reference on hard baits and squid jigs), complemented by Trèfle Création on hard baits, Explorer Tackle on jigs and tenyas for saltwater, Scratch Tackle for freshwater, Sea Squid on cephalopod squid jigs, and Lunker City, X-Zone Lures, Booyah, Yum, NetBait, Bass Assassin, Snag Proof and Scum Frog on predator soft lures. Crazee, Fu-Shima, Freedom, Heddon, Bomber, Duel and Owner complete the offer. The Flashmer range covers more standard references (softs, jigs, jig heads).