Spike-It is an essential American brand for anglers who want to go beyond using lures straight out of the package. Specializing in lure dye markers and scent and flavor attractants, Spike-It offers a range of customization tools that allow every lure to be fine-tuned to specific conditions and the preferences of the target fish. It is the discreet but decisive ally of many tournament competitors.

The Spike-It Dye markers allow any soft or hard lure to be quickly and durably recolored. In seconds, you can add red touches to the claws of a crawfish imitation, introduce a chartreuse hue to the belly of a swimbait, or completely transform a faded color. These markers are specially formulated to bond with the plastic materials used in lure manufacturing, ensuring lasting color retention even underwater.

The Competition Tool for Tuning Every Lure to the Conditions

In tournament bass fishing, the ability to rapidly adapt a lure to the fish's behavior on a given day can be the difference between winning and finishing in the pack. Professional anglers use Spike-It to refine their presentations when fish show wariness toward standard colors, or when light conditions and water clarity require precise hue adjustments on the spot.

Beyond dye markers, Spike-It also offers concentrated attractants formulated from natural scent compounds that stimulate fish feeding responses and increase the time a fish holds a lure in its mouth during a bite. These attractants can be applied directly to soft plastics in gel or spray form for a gradual release into the water column.

Distributed in France by Flashmer in Granville, Spike-It perfectly complements any tackle box and represents a minimal investment for a potentially significant gain in fishing results.

• Specially formulated dye markers designed for lasting adhesion to lure materials
• Rapid on-the-water customization to match colors to changing conditions
• Scent and flavor attractants to increase lure appeal and hold time
• Favored by competitors on the American bass fishing circuit
• Available through Flashmer for French and European anglers