Creek Chub is one of the oldest and most respected American brands in the world of lure fishing. Founded in 1906 in Garrett, Indiana, the Creek Chub Bait Company has surpassed a century of existence while remaining an essential reference for passionate anglers and collectors worldwide. Its lures have contributed to an impressive number of world records, demonstrating their exceptional effectiveness at catching the largest predatory fish.

The history of Creek Chub is marked by major technical innovations that helped shape the modern lure industry. The brand registered several revolutionary patents, notably on the design of jointed lures and on lip systems capable of reaching previously unheard-of depths. These advances inspired generations of manufacturers and remain visible in the DNA of many contemporary lures. Today, some original Creek Chub models have become genuine collector's items, prized by vintage fishing enthusiasts around the world.

The Pikie Minnow and Other Brand Icons

The Pikie Minnow is without question Creek Chub's most celebrated lure. This jointed minnow, with its perfectly studied proportions, faithfully reproduces the behaviour of a wounded baitfish. Its slow, natural undulating action has accounted for record-breaking pike, muskellunge, largemouth bass, and sea bass catches across the world. Other legendary models such as the Injured Minnow, the Darter, and the Baby Jointed Pikie each carry their own legend and loyal following. These lures have endured through the decades without losing their appeal, proving that true effectiveness never goes out of fashion.

Distributed in France by Flashmer, Creek Chub lures appeal to anglers seeking authenticity, history, and proven performance on the finest predatory species. A century-old brand that continues to write the story of fishing.

• Over 100 years of history and innovation in lure manufacturing
• Numerous world records set with Creek Chub lures across multiple species
• The Pikie Minnow: legendary jointed minnow, devastating on pike and muskellunge
• Multiple revolutionary patents that shaped the modern lure industry
• Lures that have become sought-after collector's items worldwide