Arbogast is one of the most legendary names in lure fishing. Founded in 1928 by Fred Arbogast in Akron, Ohio, USA, the company played a pivotal role in revolutionizing sport fishing by creating topwater lures that have since become timeless classics. For nearly a century, Arbogast has embodied the American lure-fishing spirit: bold, effective, and deeply rooted in the culture of bass fishing.

From the very beginning, Fred Arbogast understood that surface fishing offered unmatched thrills. He engineered lures capable of triggering explosive strikes, turning every outing into an unforgettable experience. His creations quickly won over American anglers before conquering the global fishing community, thanks to their unique action and field-proven reliability.

Legendary Lures That Made History

The Jitterbug, launched in 1938, remains one of the best-selling topwater lures of all time. Its double-cupped lip creates a distinctive gurgling sound that irresistibly attracts largemouth bass, pike, and many other predatory species — day and night alike. The Hula Popper is another masterpiece from the brand: this hula-skirted popper delivers unforgettable surface explosions on all types of predators. The Spooks range, designed for the walking-the-dog technique, produce an erratic side-to-side action on the surface that perfectly mimics a wounded baitfish in distress, triggering ferocious strikes.

Distributed in France by Flashmer, Arbogast lures are aimed at predator anglers in search of adrenaline-fuelled action. Whether targeting pike on large lakes, bass in gravel pits, or perch in rivers, the Arbogast range delivers formidable solutions for every topwater fishing situation.

• Topwater pioneer since 1928, with a legacy spanning nearly 100 years
• The Jitterbug: iconic night-fishing lure, unrivalled for its sound and surface action
• The Hula Popper: legendary popper with proven results on bass and all predatory species
• The Spooks: effective walking-the-dog lures ideal for erratic surface presentations
• Distributed by Flashmer, France's leading fishing tackle distributor for decades