Fu-Shima is the cephalopod fishing specialist brand within the Flashmer group, the French fishing tackle reference based in Granville, Normandy. Drawing inspiration from Japanese techniques and aesthetics, Fu-Shima offers a complete range dedicated to eging — the lure fishing technique that specifically targets squid, cuttlefish, and octopus.

The Fu-Shima name evokes Japanese maritime traditions, the birthplace of modern eging. In Japan, cephalopod fishing has reached an unmatched level of technical sophistication: egi sizes and weights calibrated for each season, colours designed for varying depths and light conditions, swimming actions faithfully replicating the escape of prey. Fu-Shima has embraced this expertise to bring quality squid lures and accessories to European anglers.

The Fu-Shima range covers every aspect of cephalopod fishing: egi in various sizes suited to both day and night sessions, dedicated leaders, double crown hooks, and complete accessories for rigging and presenting lures in the best conditions. Every product reflects careful attention to squid jig technology: precise weighting, luminous or phosphorescent finishes for night sessions, and vibrant colour palettes.

Fu-Shima Key Strengths

• Eging specialisation: a 100% dedicated range for squid, cuttlefish, and octopus fishing.
• Japanese inspiration: products built to the technical standards of Japanese eging, recognised worldwide.
• Squid jig technology: balanced lures with optimised colours and finishes for all fishing conditions.
• Flashmer distribution: guaranteed availability through the Flashmer network, backed by 50+ years of expertise.
• Complete accessories: everything needed for eging — from leaders and hooks to storage solutions.

Whether you are new to eging or an experienced angler chasing giant squid, Fu-Shima is the brand for you. The combination of authentic Japanese inspiration and the reliability of the Flashmer group ensures high-performance products available from all authorised Flashmer dealers across France and Europe.