Booyah is a brand that wears its American roots with pride. Designed in the USA in close collaboration with professional anglers competing on the biggest bass fishing tournament circuits, Booyah lures are the product of uncompromising standards. Every model is field-tested and validated by competitors who cannot afford mistakes — in a tournament, only the best equipment can make the difference between victory and obscurity.

The brand has established itself as an essential reference for bass, walleye, and pike anglers across Europe and the United States. Its metal-wire lures — notably spinnerbaits, buzzbaits, and chatterbaits — are renowned for their robust construction, attractive vibrations, and effectiveness in both heavy cover and open water. Booyah proves that competition-level performance can be accessible to every angler.

A Range Built for Competition and Recreational Fishing

The Booyah spinnerbait is a true legend on the MLF (Major League Fishing) and B.A.S.S. circuits. Its weighted head, Colorado or Willow blades, and silicone skirt produce irresistible vibrations and flash for largemouth bass and pike. The Booyah buzzbait is the go-to choice for surface fishing in weed beds and heavy cover: its distinctive clacking sound triggers explosive strikes. Finally, the Booyah chatterbait (bladed jig) revolutionises jig fishing by adding a metal blade that generates unique vibrations and a rattling sound that no hungry predator can ignore.

Distributed in France by Flashmer, Booyah lures are aimed at predator anglers who want access to American tournament expertise without breaking the bank. A brand built to win.

• Developed in direct partnership with B.A.S.S. and MLF professional anglers
• Benchmark spinnerbaits and buzzbaits for bass and pike fishing
• Innovative chatterbaits delivering vibrating, attractive jig presentations
• Robust construction with premium hooks for optimal hook-ups
• Distributed by Flashmer, your gateway to America's best lures in France