Bomber is an iconic American brand that holds a special place in the history of fishing lures. Founded in the southern United States, Bomber built its reputation by designing versatile lures capable of performing in both freshwater and saltwater. Whether you are fishing for largemouth bass in the Louisiana bayous, trout in Tennessee rivers, or sea bass along the Atlantic coast, Bomber lures have earned a reputation as formidable fish-catchers, suited to a wide range of species and environments.

The brand's philosophy is built on a simple principle: create lures that truly catch fish. No unnecessary gimmicks, no compromise on quality — every model is designed to maximise catches in the most varied conditions. Bomber lures stand out for their fine finish, attractive colour schemes, and above all their in-water action, which faithfully reproduces the behaviour of a fleeing or distressed baitfish.

The Flagship Models That Built Bomber's Reputation

The Model A is arguably the brand's most celebrated crankbait. Designed to dive quickly and work with a tight, highly attractive wiggle, it has become the absolute benchmark for bass fishing in both competition and recreational contexts. The Fat Free Shad is another must-have: this plump lure, available in several diving depth versions, perfectly imitates baitfish at depth and is particularly deadly for walleye, lake trout, and pike. These models have been refined over the decades through feedback from professional anglers and tournament competitors.

Distributed in France by Flashmer, Bomber lures are available in a wide range of sizes and colour patterns, allowing anglers to adapt their fishing to every season and every light and clarity condition. An essential brand for any serious lure angler.

• Reference American brand with over 70 years of lure design expertise
• The Model A: legendary crankbait, unbeatable for competitive bass fishing
• The Fat Free Shad: versatile deep lure for pike, walleye, and trout
• Range suited to both freshwater and saltwater fishing
• Available through Flashmer for French and European anglers