Cotton Cordell

Cotton Cordell – Arkansas Fishing Heritage in Every Lure Since the 1950s

Cotton Cordell is an American brand whose history is deeply rooted in Fort Smith, Arkansas. Founded in the 1950s by Cotton Cordell — a passionate angler and ingenious inventor — the brand left a lasting mark on the world of lure fishing by producing models that have stood the test of time and continue to attract fish generation after generation. Cotton Cordell represents the authentic spirit of American river and lake fishing, with lures designed to perform across a wide range of species.

The brand's philosophy has always been to design functional lures above all else. No unnecessary embellishments, just proven in-water effectiveness. Cotton Cordell lures are built with quality materials and strong hooks to deliver lasting performance, whether targeting largemouth bass, pike, walleye, or even certain saltwater species.

Legendary Lures That Have Become Timeless Classics

The Pencil Cordell (Big O) is arguably the brand's most iconic lure. This compact crankbait with its rounded body produces a tight, erratic wobble that triggers attack reflexes in all predatory fish. The Red Fin, a surface lure with a slow rolling action, is a benchmark for both sea bass fishing and river pike: its slow surface presentation is particularly deadly for triggering strikes in tough conditions. Cotton Cordell's diving crankbaits cover the full water column, allowing anglers to prospect effectively at the different depths where fish hold depending on the season.

Distributed in France by Flashmer, Cotton Cordell lures are prized for their exceptional value for money and multi-species versatility. Whether you fish freshwater or saltwater, summer or winter, there is a Cotton Cordell lure tailored to your needs.

Arkansas heritage with over 70 years of iconic lure manufacturing
The Pencil Cordell: legendary crankbait, a timeless reference for predator fishing
The Red Fin: versatile surface lure, effective in both sea and freshwater
Diving crankbait range to cover the full water column
Available through Flashmer for high-performance multi-species fishing