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Ardent

Ardent – High-Performance Reel and Rod Care Accessories

Ardent is an American brand specialising in reel and rod maintenance and performance accessories. Trusted by competitive bass anglers across the United States, Ardent offers a comprehensive range of products designed to maximise the lifespan and performance of your fishing gear.

The Ardent catalogue includes reel lubricants and cleaners (oils, greases, protective sprays), specialised maintenance tools, and innovative accessories such as quick-grease systems and complete care kits. Every product is formulated with professional-grade components to ensure optimal protection against corrosion, wear, and demanding marine conditions.

Why Choose Ardent?

  • Reel maintenance specialist: professional-grade oils, greases, and cleaners
  • Extends the lifespan of your spinning and casting reels
  • Anti-corrosion protection suited for saltwater fishing
  • Used by pros on the American competitive circuit
  • Distributed in France by Flashmer, fishing tackle specialist since 1970
Product ROUND JIG HEAD - OWNER Image Owner
ROUND JIG HEAD - OWNER
Retail Price €4.95
Product BULLET JIG HEAD OWNER Image Owner
BULLET JIG HEAD OWNER
Retail Price €6.95
Product DARTER Jig HEAD OWNER Image Owner
DARTER Jig HEAD OWNER
Retail Price €7.50
Product FINESS Jig HEAD Image Owner
FINESS Jig HEAD
Retail Price €8.50
Product 5151GP Colored Shaky Jig Head Image Owner
5151GP Colored Shaky Jig Head
Retail Price €7.50
Product WACKY JIG HEAD Image Owner
WACKY JIG HEAD
Retail Price €6.90
Product TRIPLE OWNER PROTECTIVE CAP Image Owner
TRIPLE OWNER PROTECTIVE CAP
Retail Price €6.90
Créateur d'articles de pêche depuis 1970