NetBait is a premier American soft plastic lure brand, trusted by top-level tournament anglers competing on the most demanding bass fishing circuits in the United States. Built on a deep passion for sport fishing, NetBait has rapidly established itself as an essential player through innovative designs that combine realism, durability, and exceptional in-water action.

The NetBait lineup stands out for its remarkable variety of profiles: multi-appendage creature baits that generate irresistible vibrations, versatile tube baits suited to a wide range of techniques, and lures that perfectly mimic the natural prey of bass — crawfish, salamanders, and other aquatic organisms. Each model is engineered to maximize strike triggers across varied conditions, whether fishing deep structure, along cluttered banks, or through dense vegetation mats.

A Brand Endorsed by Bass Fishing Professionals

What truly sets NetBait apart is its deep roots in the professional bass fishing community. Numerous pros competing on the MLF (Major League Fishing) and Bassmaster Elite Series circuits have relied on NetBait to win major tournaments, which speaks to the real-world effectiveness of these lures under competitive pressure. This on-the-water feedback directly informs product development, ensuring innovations remain consistently aligned with the practical needs of serious anglers.

The materials used by NetBait are formulated to deliver an ultra-soft texture that extends hookup duration during strikes while withstanding repeated tears and bites. The color palette is broad, ranging from natural tones to vivid hues designed for turbid water, allowing every angler to match their selection to current conditions.

Distributed in France by Flashmer, the fishing tackle specialist based in Granville, NetBait is now accessible to European anglers who want to add the best of American soft plastic technology to their tackle box. Whether you fish reservoirs, rivers, or natural lakes, NetBait provides solutions tailored to every situation.

• Lures developed alongside American bass fishing pros for proven competition-level performance
• Wide range of profiles: creature baits, tubes, crawfish imitations, and natural forage replicas
• Ultra-soft, tear-resistant material for maximum hookups and lasting durability
• Extensive color selection covering all water clarity and light conditions
• Available in France through Flashmer for reliable access and restocking