Founded in 1970 in Granville, Normandy, Flashmer is far more than a fishing tackle brand — it is a French institution that has accompanied generations of anglers, both recreational and professional. For over half a century, Flashmer has designed, manufactured, and distributed a comprehensive range of fishing tackle, from lures and lines to the most technical accessories on the market.

Flashmer's greatest strength lies in its ability to nurture a genuine ecosystem of complementary brands. Under the Flashmer umbrella you will find Fu-Shima for eging and cephalopod fishing enthusiasts, Sea Squid for squid and cuttlefish rigs, Pro Surf dedicated to surf fishing, Scratch Tackle for predator and freshwater fishing, and Explorer Tackle for modern techniques such as tenya and light jigging. This diversity makes Flashmer a unique partner capable of meeting every angler's needs, regardless of discipline.

Flashmer's Norman roots are more than a geographical detail — they reflect a deep knowledge of coastal fishing in the English Channel and North Atlantic, from deep-sea constraints to shore techniques and surf-casting on the great Norman and Breton beaches.

Why Choose Flashmer?

• Over 50 years of experience: expertise accumulated since 1970, serving French and European anglers.
• A complete group of brands: Fu-Shima, Sea Squid, Pro Surf, Scratch Tackle, Explorer Tackle — an answer for every fishing discipline.
• Wide product range: lures, lines, hooks, weights, rigs, accessories — everything needed to equip both shore and offshore anglers.
• French and Norman heritage: an authentic brand born in Granville with a genuine love of the sea.
• Extensive distribution network: available in major fishing and sporting goods retailers across France and Europe.

Flashmer also embodies a vision: making fishing accessible to everyone, from the beginner rigging their first rod to the expert seeking the perfect terminal setup. With a history spanning more than half a century and a constantly evolving product range, Flashmer remains the essential reference for French-style fishing. Trust Flashmer for all your angling adventures, from the Norman coastline to the furthest waters.